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Wim bakery’s branding takes tips from floury work benches and croissant folds

Elizabeth Goodspeed on the rise of the designer as influencer

“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

After Hours’ new identity is expressive, layered, and always on the move

Kinetics is king in Max Manavi-Huber’s blistering sports photography

ESH’s enigmatic rebrand for an orchestra invites you to a secret society of music

Graffiti and skate culture steers graphic designer and illustrator Antoine Laurent

“A dusting of love”: Matt Stetson creates mini portals to an almost utopian vision of the past

Big Cartel’s big rebrand by How&How throws caution to the wind

Andrés Higueros avoids coffee shop clichés with a BoJack Horseman-inspired brand identity

POV: Are social media pile-ons stifling the creative industry?

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Codea’s new website and physical newsletter are a tribute to the lost purity of the internet

Polytechnic’s whimsical designs for Anywhere Book Club reshape the reading experience

Saint Urbain’s brand for hotel Now Now has “soul and story” behind it

Leslie David Studio’s identity for a fine jewellery brand plays with the idea of duality

“Our magic is that it’s just us two”: Cul De Sac studio cuts the fluff and keeps it simple

Siyu Shen couldn’t find soy milk that looked right, so she made Dou

Gummy Industries’ open-source brand for Brescia hands the citizens their city

Can Can Press is the Risograph studio reshaping the print and zine scene in Mexico City

Koto’s brand for Uniqode stitches together the physical and digital